Tottenham Hotspur are seeking to secure a new front-of-shirt sponsorship deal worth up to \u00a360 million, according to sources cited by Football Insider.<\/p>\n
The club\u2019s long-term partnership with AIA Group, which began in 2013, will officially come to an end after the 2026-27 season. Spurs announced on Tuesday (4 November) that while AIA\u2019s current front-of-shirt agreement won\u2019t be renewed, the Hong Kong-based insurance firm will instead become the club\u2019s training kit sponsor from 2027 to 2032.<\/p>\n
Tottenham\u2019s current deal with AIA is valued at \u00a340 million per year, placing it among the Premier League\u2019s most profitable sponsorships. Sports business expert Lukasz Baczek told Football Insider that the club is targeting a new shirt partnership worth between \u00a350m and \u00a360m annually.<\/p>\n
Spurs\u2019 partnership with AIA was last renewed in 2019 in an eight-year extension worth \u00a3320 million in total. Despite AIA\u2019s shift to a reduced sponsorship role, Baczek noted the move wasn\u2019t entirely unexpected following Son Heung-min\u2019s departure to Los Angeles FC for around \u00a320 million during the summer. The South Korean forward had been a key commercial figure for the brand across Asia.<\/p>\n
Tottenham are now working behind the scenes to identify a new main sponsor to replace AIA on their shirts.<\/p>\n
In comparison, Liverpool\u2019s new Adidas deal could exceed \u00a3100m per year, Manchester United\u2019s Adidas agreement brings in \u00a390m annually, and Arsenal earn roughly \u00a375m per year from the same supplier.<\/p>\n
Financially, Spurs have seen strong growth since moving to their 62,850-seat stadium in 2019. Their 2023-24 accounts showed commercial revenue rising from \u00a3228m to \u00a3255m, contributing to an overall turnover of \u00a3528m \u2014 the fifth-highest in the Premier League.<\/p>\n
While discussions continue over potential stadium naming rights, sources suggest securing a new shirt sponsor is expected to be far more straightforward after six years without progress on the naming deal.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tottenham Hotspur are seeking to secure a new front-of-shirt sponsorship deal worth up to \u00a360 million, according to sources cited by Football Insider. The club\u2019s long-term partnership with AIA Group, which began in 2013, will officially come to an end after the 2026-27 season. Spurs announced on Tuesday (4 November) that while AIA\u2019s current front-of-shirt …<\/p>\n","protected":false},"author":18,"featured_media":53889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-53888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/eplbanter.com.ng\/wp-content\/uploads\/2025\/11\/Thomas-Frank-Cristian-Romero-Tottenham-750x422-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/53888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53888"}],"version-history":[{"count":1,"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/53888\/revisions"}],"predecessor-version":[{"id":53890,"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/53888\/revisions\/53890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=\/wp\/v2\/media\/53889"}],"wp:attachment":[{"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}