Tottenham Hotspur could pocket up to \u00a375 million from their new sponsorship deal with AIA Group, sources have told Football Insider.<\/p>\n
AIA has been Tottenham\u2019s main shirt sponsor since 2013, with the Hong Kong-based insurance company\u2019s logo appearing on the front of the club\u2019s kits for over a decade. On 4 November, Spurs confirmed that the partnership will not continue beyond the 2026-27 season. Instead, AIA will become the club\u2019s training kit sponsor from 2027 onward.<\/p>\n
The current deal with AIA is worth around \u00a340 million per year, ranking among the most lucrative sponsorship agreements in the Premier League. Spurs extended their contract with AIA in 2019 for another eight years, valued at \u00a3320 million overall. Under the new arrangement, AIA\u2019s logo will feature on Tottenham\u2019s training gear from 2027 to 2032, potentially bringing in around \u00a375 million across five years.<\/p>\n
Tottenham\u2019s present training kit sponsor, BetMGM, signed a three-year contract in 2024 worth roughly \u00a310 million annually, which runs until the end of the 2026-27 season. The club\u2019s management, led by Thomas Frank, are already exploring options for a new front-of-shirt sponsor to succeed AIA.<\/p>\n
As reported by Football Insider on 7 November, Tottenham are aiming for a \u00a360 million main shirt sponsorship deal, though matching that valuation could prove challenging \u2014 especially since Chelsea have yet to secure a front-of-shirt sponsor this season after setting the same price target.<\/p>\n
Since moving to their 62,850-seat stadium in 2019, Spurs have been proactive in boosting commercial revenue. Their 2023-24 financial report showed a rise in commercial income from \u00a3228 million to \u00a3255 million, helping total turnover reach \u00a3528 million \u2014 the fifth-highest in the Premier League.<\/p>\n
Additionally, Tottenham continue to explore a potential stadium naming rights deal with interested partners to further increase revenue.<\/p>\n
For more exclusive Tottenham updates, follow us on Facebook or join our new WhatsApp Channel for instant news straight to your phone.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tottenham Hotspur could pocket up to \u00a375 million from their new sponsorship deal with AIA Group, sources have told Football Insider. AIA has been Tottenham\u2019s main shirt sponsor since 2013, with the Hong Kong-based insurance company\u2019s logo appearing on the front of the club\u2019s kits for over a decade. On 4 November, Spurs confirmed that …<\/p>\n","protected":false},"author":18,"featured_media":54378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/eplbanter.com.ng\/wp-content\/uploads\/2025\/11\/Thomas-Frank-Xavi-Simons-Tottenham-750x422-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/54377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54377"}],"version-history":[{"count":1,"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/54377\/revisions"}],"predecessor-version":[{"id":54379,"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/54377\/revisions\/54379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=\/wp\/v2\/media\/54378"}],"wp:attachment":[{"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eplbanter.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}