Liverpool’s commercial income has reportedly climbed beyond the £300m mark.

Liverpool’s growing commercial power has become a crucial pillar of the club’s financial stability, especially as wage demands rise and broadcast income remains unpredictable.

According to The Anfield Wrap, the Reds generated a record £308m in commercial revenue for 2023/24 — the first time the figure has topped £300m and an increase of £36m, the biggest jump across the club’s three income streams. This surge was driven by major new partnerships with UPS, Google Pixel, Peloton and Orion Innovation, along with renewed agreements with brands like Kodansha and Carlsberg.

That momentum has carried into the new season, highlighted by a fresh multi-year deal with Coca-Cola and a significant partnership with US tech firm Trimble announced in November.

However, Liverpool’s expanding commercial arm is increasingly tied to supporting a rapidly growing wage bill. Speaking on The Anfield Wrap, football finance expert Dave Powell noted:

“Liverpool keep unveiling new commercial deals, and they’re vital because other income sources — like broadcasting — are expected to fall. The wage bill in the next accounts will be over £400m.”

He added that if last year’s commercial income was £308m, the coming year could push that figure towards £350m.